By Andrew Whitley
Fresh bread – you can’t beat it.
House-sellers let its aroma do the talking. Supermarkets waft baking smells through their stores to whet appetites and loosen purse strings.
But a recent ruling by the Advertising Standards Authority suggests that what you smell is not necessarily what you get.
Tesco’s claim in a full page Sunday paper advert that ‘every single loaf’ of ‘fresh bread, baked from scratch in our in-store bakery… is genuinely British’, has been judged to be misleading. Read more…
